The Denver Egotist posted this the other day and we love it. Here's their write up about the work.
TBWA Hunt Lascaris Johannesburg’s brief was to conceptualize an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks. So great.