Damn, That's a Good Idea.

The world seems to be picking up on what Salt Lake City has known all along, bikes are awesome. More people are riding their bikes to and from work and around town, which is dope. But a lot of those "urban bike riders" are missing one key piece of equipment. A helmet. Two design students are out to change that with "the invisible bike helmet."

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.