The One Show and a Sea of Account People.

January 26th, 2012 / Comments (3)

We attended The One Show presentation yesterday in SLC. The work was impressive, but we were a bit concerned by the lack of creatives in attendance. We met a lot of planners, strategists, a Yesco rep (huh?), and a ton of account people. The whole experience got us thinking "Are events like this helpful? Are they even worth attending?" We think they are. But what do you guys think? Helpful or wasteful?

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I see a lot of events that I'd like to attend, but then again - it's hard to find time when you're trying to win the Gold Pencils.

Anonymous (not verified)
January 26th, 2012, 2:30pm

Well played sir.

SLC Egotist1
January 26th, 2012, 2:49pm

gotta say, I'm an AIGA member and didn't even hear about the show. Had I known, I would have a) entered and b) attended.

Well worth attending, but better if they are marketed. Where was my announcement, mailer, call for entries, anything…

Anonymous (not verified)
January 26th, 2012, 5:07pm

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